The Language Market

The Language Market

Level: 2

Lectures: 15

Seminars: 15

Tutorials: 0

ECTS točke: 6

Lecturer: red. prof. dr. Novak Lukanovič Sonja

Content

Language and society
- Language and social interaction, power of language, language and economy

Language market
- Political economy of language (language market, language hierarchy)
- Economic parameters of language (normative and subjective)
- Multilingualism and economy (value of language diversity – majority, minority language, immigrant community language)
- Value of intergroup communication, language teaching
- Value of language vitality – effect of language on commercial currents
- Globalization/global economy from a sociolinguistic perspective