Anthropology of Media

The course deals with ethnographic studies in mass media (anthropology of media) and with the use of media to engage anthropology in wider public (public anthropology).
Media as social and cultural practices. Forms and contents of mass media, media production. Ethnography of the public and its role in production of meaning. Everyday use of media technologies. Ideology and power. Theory of communication. Coding and decoding. Cultural policy and activism. History of mediated popularization of knowledge and its consequences with classical anthropologists. Popular topics in anthropology and ethnology (implications of the exotic, national discourses) in the past and the present (descriptions, contextualizations and interpretations of events/news around the world; representations of heritage and identities). Discussion of the past and present processes in publishing houses and the press. Rhetorical and linguistic styles in media communication.

Basic Literature:
1. Pink, Sarah in Simone Abram. ur., 2015, Media, Anthropology and Public Engagement. New York in Oxford: Beghahn, str. 1–22 (Introduction: Mediating Public and Anthropology).
https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=92291…
2. Askew, Kelly in Richard R. Wilk, ur., 2002, The Anthropology of Media. A Reader, Malden in Oxford: Blackwell, str. 1-13 (introduction). [COBISS.SI-ID-19055970]
3. Spitulnik, Debra, 1993, Anthropology and Mass Media. Annual review of Anthropology 22: 293 . 315. [COBISS.SI-ID – 42620929]; https://www.jstor.org/stable/2155850
4. Miller, Daniel et al. 2016, How the World Changed Social Media, London: UCL Press. 262 str. COBISS.SI-ID – 43181827 https://doi.org/10.2307/j.ctt1g69z35

Additional Literature:
1. Ginsburg, Faye D., Lila Abu-Lughod in Brian Larkin, ur., 2002, Media Worlds: Anthropology on New Terrain. Berkeley, Los Angeles, London: University of California Press, str. 1–36 (pogl. Introduction).
2. Hall, Stuart, 2012, 'Ukodiranje/razkodiranje.' V: Mediji in občinstva. Breda Luthjar in Dejan Jontes, ur. Ljubljana: Fakulteta za družbene vede, str. 399-412.
3. MacClancy, Jeremy, in Chris McDonaugh, ur., 1996, Popularizing Anthropology. London in New York: Routledge, str. 1–57 (pogl. Popularizing Anthropology).
4. Peterson, Mark Allen, 2003, Anthropology & Mass Communication: Media and Myth in the New Millenium. New York in Oxford: Berghahn Books, 321 str.